In collaboration with Coca-Cola, MAX, Zendaya, Kina Grannis and Kurt Schneider had some fun with Capital Cities’ 2013 breakthrough song “Safe and Sound” for a peppy cover video. These musicians and singer-songwriters joined forces by creatively integrating product placement.
Despite being more of a Pepsi fan (yeah, I said it), I do love old-fashioned soda bottles and the classicality of Coke’s red logo. Take a look at how they turned these bottles into instruments!
This video is a part of Coca Cola’s “The Ahh Effect” campaign. Have fun with its interact site HERE.
Is this video ‘Yay’ or ‘Nay?’